The New Toyota Hilux: Built for The Aussie Landscape

Like many of us Aussies that call this multicultural land home, the Toyota HiLux ute wasn’t technically born and bred in Australia. But truth be told, the HiLux is as much a part of Aussie culture as pluggers and vegemite.

Arriving on our shores in 1968, the Toyota HiLux has been a reliable fixture in the Aussie workforce for half a century. With a rugged, no-nonsense exterior and tough, unyielding work ethic, the HiLux is every bit the Aussie worker.

In Australia, when you think ute, you think HiLux.

The ‘unbreakable’ Toyota HiLux, which has been manufactured in Thailand since operations moved from Japan in 2004, has long been Australia’s favourite ute and in 2021 is still the nation’s top seller in the category.

But what might surprise you is that this powerful workhorse is also Australia’s best-selling vehicle outright (that’s across all categories) for the last five years.

That’s no mean feat for what was once thought of as a ‘tradie ute’.

And it’s not just Australia that loves a HiLux. Over 17.7 million of the HiLux vehicles have been sold across 180 countries worldwide.

Demonstrating Toyota’s commitment to the Aussie HiLux love affair, the car manufacturer is genuinely considering the needs of Australian drivers.

Toyota’s Australian product planning and development team were instrumental in the development of the current generation HiLux, including working on the vehicle’s suspension, underbody protection, fine-tuning of electronic safety systems and completing a massive 650,000km of local testing.

Now that’s commitment.

That ‘fit for purpose’ focus is just one of the reasons behind the HiLux’s staggering popularity in Australia.

It’s also because the modern day HiLux has been specifically designed to please the booming ‘lifestyle ute’ segment. With improved ride and comfort levels, the HiLux works hard as a family car for adventurous tribes.

While you’ll still find the HiLux getting the job done on the work site or out on the farm, you’ll also find it at Bunnings stocking up on home reno supplies, taking the kids for a camping trip up the beach, or towing a caravan through the Red Centre.

These days, the Toyota HiLux is built for fun as much as it’s built for work. Well, that’s if your idea of fun is powering through the ruts and rubble of a rough and ready 4×4?

If it is, have we got a car for you.

The New Generation SR5: Taking the Hilux To New Heights

The bold new 2021 Toyota HiLux SR5, up for grabs in Endeavour Foundation’s next exclusive Star Supporter Bonus Draw, takes the much-loved ute to the next level.

With a 2.8L turbo-diesel engine under the hood and 6-speed automatic transmission, the SR5 produces 150kW of highly responsive power and 500 Nm of torque. And with a braked towing capacity of 3.5 tonnes, the HiLux is more than capable of towing the lovingly restored, vintage caravan included with Endeavour Foundation’s Christmas Prize Home Lottery.

For the tech lovers, the SR5 is loaded with advanced features including an eight-inch display with Bluetooth, Apple CarPlay, Android Auto, myToyota, Satellite Navigation and Digital Radio.

Standard air-con is upgraded to automatic climate control in the SR5, maintaining the air temperature inside the cab at the ideal comfort level. And because every good tradie loves an esky, Toyota was even thoughtful enough to include a built-in, air-conditioned cooler box to keep lunch and snacks fresh when you’re on the go.

The HiLux’s advanced tech really shines through in the long list of safety inclusions. Adding peace of mind to family HiLux adventures, Toyota Safety Sense (TSS) is a suite of active safety features designed to help support safe driving. Included in the suite is the Pre-Collision Safety (PCS) system – a multi-stage warning system using an integrated camera and radar to alert the driver when there is a likelihood of collision with cars, pedestrians, and cyclists. The system also provides additional braking force to assist with sudden braking and if a collision is unavoidable, the system’s automatic breaking will kick in to help minimise impact.

Other TSS features in the HiLux include Lane Departure Alert, Road Sign Assist and Active Cruise Control. Add seven SRS airbags, and a 5-star ANCAP safety rating and you can see that safety is serious business for Toyota.

When fully kitted out with 18” black alloy wheels, black sports bar, and body side mouldings, the HiLux SR5 4×4 is valued at $80,782 including on-roads.

How to Win a Hilux

Think the HiLux SR5 has your name on it? Become an Endeavour Foundation Star Supporter and you’ll automatically go in the draw to win this honorary Aussie workhorse valued at $80,782.

As a Star Supporter, for as little as one $10 ticket a month, you’ll not only be in every major lottery, but you’ll also be in exclusive draws at no extra charge to win luxury cars and cash.

Join during November 2021, and as well as being in the draw for our $1.5 million Christmas Prize Home lottery, you’ll automatically go into two separate bonus prize draws for the Toyota HiLux and $10,000 in cash.

Plus, you’ll also go in the Early Bird Cash Draw to win $5,000.

Becoming an Endeavour Foundation Star Supporter is easy and rewarding in so many ways. Find out how to join here.